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Apple Pay遭遇零售商联盟抵制
2021-02-13 [79537]

首页|One week after its debut,apple’snewmobile walletisshowing Promisewithconsumers .登场一周后,苹果的新移动钱包向消费者展示了更好的前景。 苹果’srivalsinthepaymentsindustry,meanwhile,arescramblingtopreventitfrombeingtoosuccessful .同时,苹果在交付业的竞争对手进行应急处理。 Even before Apple Pay was announced, acoalitionofretailersrefusedtoacceptitintheirstores.more than 50 companiesmakeupthisgroup theso-calledmerchantcustomerexchangeors includingglobalretailgiantslikewalmart,Best Buy and Gap Inc .宣布将在苹果上市苹果。

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名为“商业客户交易”(Merchant Customer Exchange )的组织有50多家公司成员,包括沃尔玛、最佳买家和Gap等全球零售巨头。 it’snotthatthesecompaniesdon’twantamobilewallettotrulycatchonwithconsumers.theyseethemobilewalletasawaytohelpretaiiis tandmon pinghabitsand,potentially,letmerchantsavoidthehighfeestheypaywhenprocessingcreditc由此可见,移动钱包使零售商更好地了解顾客的购物习惯buttheyareworkingonbuildingacompetitor,CurrentC, amobilewalletappthatwillconnectdirectlytocustomers’bankaccountsorstore-specific credit card.it won’tbeavailableunnet pple pay交互至少不能在2015年之前上市。 theproblemisthatunderthetermsoftheirmcxcontractualagreement是theyarenotsupposedtoacceptcompetingmobilepaymentsproductslikeappp accordingtomultipleretailersinvolvedwithmcx是whospokeontheconditionofanonymity.iftheseretailersbreaktheircontracts,the ywilll 根据属于thesepeople MCX的许多零售商称,他们不能拒绝接受Apple Pay这样的竞争对手的移动支付产品,这些商家拒绝了本文中的电子邮件。 他们说违反合同的规定不会被罚款。

sinceapplepaywasintroducedaweekago是consumershavetriedtouseitinmcxmemberslikeriteaidandcvs.sothosebusinesseshavedisabledtheto 这些商户已经停止了使用反对苹果支付的技术. For weeks,walmartandbestbuyhavesaidtheywillnotsupportapple’spaymentsproduct.and target是whichaspartneredwithappleforonlineps doesnotacceptapplepayinitsstores .几周来沃尔玛和百事可乐依然说他们反对苹果的交付产品。 网上缴纳与苹果合作的目标是那家店不拒绝接受苹果支付。 atstakeisthefutureofhowconsumerschoosetopayforthings,with technology companies, creditcardbusinessesandretailersallfightingforapieceofwhatmaybecomea $ 90 billionmobilepaymentsmarket, accordingtoprojectionsfromforrester .这件事关系到消费者缴纳方法的未来,根据莱斯特(forrester )的预测,移动支付是900亿美元(约5506亿人民币)的市场,科技公司, buttheclockisticking.ifapplepaybecomesahit是, mcxmemberretailersstillwaitingoncurrentctobegincouldmissoutonuntoldmobilepaymenttransactions.merchantsalsoriskcustomerresert plepay.andifapplepaycatcheson,consumersmaynotbeinterestedinacompetingProduct .但是时间平均人。

如果苹果pay大受欢迎,等待CurrentC的MCX零售商成员错过的移动支付交易将是无法估量的。 如果商户之后拒绝接受苹果支付,也有可能引起顾客的愤怒。

苹果pay普及后,消费者可能会想试试竞争产品。 “These retailers are in a real jam,”said Karen Webster, chiefexecutiveofmarketplatformdynamics是apaymentsindustryconsultingfirm .“thelastthingmerchantswantistickingofftheirconsumerss 》Ms. Webster said交付业咨询公司市场平台动态首席执行官凯伦韦伯斯特说。

“在支付方法问题上激怒顾客是商家最不想看到的”First announced in 2012, currentcisaneffortbymerchantstobuildtheiridealmobilewallet.currentcisdesignedtolinkdirectlytoacustomer’sbankaccountinstomer cn inbypassingthecreditcardcompanies,merchantscanavoidthehighfeesthattheyarerequiredtopayoneachcredittransactiontheyprocess。 根据CurrentC的设计,应用程序必须连接到客户的银行账户而不是信用卡。

分析人士说,这是一项战略措施。 越过信用卡公司后,商户每次开展信用交易都可以避免花费高昂的费用。

“retailersarelookingforacombinationoffactorstoadoptinstores,”said Mallory Duncan, seniorvicepresidentofthenationalreters aretailadvocacygroup .“andthatincludesifitdeliversagoodpricetoholddowncostsforthemandthes “零售倡议组织的美国零售联合会(National Retail Federation )的高级副总裁施罗伊邓肯(Mallory Duncan )说。 “这包括能否给你一个好价格,老板的商户和顾客降低成本。 》currentcwouldalsogiveretailerstheabilitytotrackshoppinghabitsacrossthedozensofstoresthatbelongtomcx, adatasetthathastraditionallybeenheldbycreditcardcompanies, not merchants.ifretailershadaccesstothisdata是itcouldbeusedtodeliverrelevantdealsandloyaltypointstoconsumers, whichcouldincreasethesecompanies’bottom lines.curren es如果零售商能得到这个数据,就可以使用它推出正确的广告宣传活动和分数,将来会减少公司的收益。

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thatcouldalsoamounttoin-storeexperiencescenteredonthesmartphone,an area in which Walmart, one of the biggest partners in MCX Hasincreasinglydabbledinrecentyears .另外,还可以创建以智能手机为中心的购物体验,作为仅次于MCX的合作伙伴之一,沃尔玛“mcxisstudyinghowtomakesureallofthethingsthatacustomerwantstodoinastorecanbefacilitatedinaconsciousway,”said Steve Mott owner of bb apaymentsindustryconsultingfirm .“MCX有意识地考虑让顾客在一家店做所有的事情”缴纳业咨询公司BetterBuyDesign的所有人史蒂夫莫特 等到Unlike Apple Pay,currentcismonthsawayfrombeginning.whenitisfinallyintroduced,thereisnoguaranteeitwilltakeoff .和apple最终上市criticsofcurrentcsayitappearsmuchmoredifficulttousethanapplepay.insteadofcontactlesspaymenttechnology是current c will rely on QR atypeofbarcodethatmerchantsscantocompletethetransaction.itwillalsobeanappthatusersmustfindanddownloadfromapple’sappstoom curre 另外,也是用户必须在店里寻找苹果应用程序并去iTunes的应用程序。 Apple Pay,on the other hand, reliesonso-called near-fieldcommunicationtechnologybuiltintoeveryiphone6and iphone6plus.incontrasttousingcurrentc, customersarenotrequiredtoopenanapporevenunlocktheiriphoneswhenusingapple pay .另一方面,苹果pay嵌入在iPhone 6和iPhone 6 Plus中,即所谓的接近与CurrentC不同,客户在用于苹果支付时不需要关闭应用程序或关闭iPhone级别。 mobilepaymentsarestillveryoungincommerceandshopping.in 2013,mobileproximitypaymentsintheunitedstatesamountedto $ 1.6 according 根据anindustryresearchfirm.thatisbutafractionofthe $ 4.26 trillionspentinbrick-and-mortars tool产业研究公司eMarketer的数据,2013年美国的只比当时实体店铺内缴纳总额的4.26兆美元零头。

andwhilemanyindustryexpertsexpectmobilepaymentstoriseoverthenextfiveyears, thereisnoguaranteethatconsumerswillfindmobilewalletsanymoreconvenientthanpayingwithcashoracreditcard.Google’spaymentspayments famouslyfloppedafteritsintroductionin 2011.paypal’smobilewalletoptionshavefailedtotrulycatchonaswell。 谷歌2011年推出的交付产品Google Wallet是有名的终结事例。

佩珀尔的移动钱包计划也确实没有普及。 Still,manysaytheybelievethatifanycompanyisabletowidelyinfluenceconsumerbehavior,it’s apple.andifthatisthecase。 mcxmayhavepickedthewrongmobilewallettoback .但是很多人指出,如果有对消费行为有很大影响的公司,那就是苹果。

如此叹息,MCX可能反对错误的移动钱包。 “whenthesecontractsweresignedseveralyearsago,no one knew about Apple Pay,orwhatmobilewalletsweregoingtolooklike, “MS.Webster SAID .‘ITJUSTDIDN “CurrentC没有谈论消费者的魅力。【首页】。

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